EURO Auto Festival 2026
April 10–11, 2026 | Greenville, SC
Show your vehicle
Cars are nothing without owners and shows are nothing without participants. We take that to heart and we always remember that this passion is really fueled by people.
Can anyone show anything?
Almost. Generally speaking, as long as it’s EUROpean, it’s welcome. While we do specifically invite some vehicles to ensure marque diversity and interest for the show crowd, most of our cars (from the multi-million dollar heart-stoppers to the “Lemons” candidate pouring oil and antifreeze on the rolling green lawn) come from folks who just love their cars and love people who love their cars. It’s a unique atmosphere united by passion for these four (or two…ok…some might even have three or six…you get the idea) wheeled friends.
That said, we do ask that you keep in mind that this is a national-quality, grand-style car show, so we do ask that those showing on the field be sure to abide by the opening and closing times. (Meaning that vehicles must be on the show field at the designated time and must remain in the show until the show close.)
We’re happy to assist with logistics recommendations and any special needs you might have. Just ask. We’re pretty resourceful.
Show schedule
9am–2pm
Upstate Grand Tour
Enjoy a spring drive through South Carolina’s stunning mountain roads in sleek European sports cars.
Friday, April 10
7am
Morning Shift
Get exclusive access to see hundreds of European cars roll into the Euro Auto Festival with coffee & mimosas.
Saturday, April 11
7pm
Rhythm & Roots VIP party
Join us at Hotel Hartness with an exclusive performance by Rhythm Jab. Southern roots meets European car culture, with chef-crafted food and drinks.
10am–4pm
Euro Auto Festival 2026: EURO Tuners
See the east coast's premier all-European automotive event with hundreds of classic and modern European vehicles, including dozens of Euro tuners.
7pm
The Wine-Down: Sip and Savor
Join us for curated cocktails, bold bourbons, and wonderful wines at Hotel Hartness to wrap up the weekend.
Location & parking
Our classic car event returns once again to Hotel Hartness and the Hartness estate. The hotel has quickly established itself as the premier Southern Hospitality location, recently being named the #1 resort in South Carolina and #3 in the US. EURO will be situated among the stunning grounds and richly-defined community-focused legacy of the Hartness family estate. We are excited for you to experience EURO + Hartness.
Limited parking for Friday night and Saturday night VIP events is available at the Hartness Hotel.
NO parking for the Saturday auto festival is available on site, however. To provide the maximum display areas for the show, attendee parking is at the headquarters of Michelin North America. Shuttles run all day long, bringing visitors to the entrance to the event at the Hartness estate.
