EURO AUTO FESTIVAL 2026
April 10–11, 2026 | Greenville, SC
2026 Featured Marque: EURO Tuners
Each year our show field features hundreds of cars and motorcycles across the spectrum of European cars, from 1960s Saabs and Minis, to vintage Jaguars and Porsches, to the latest Ferraris and Lamborghinis.
For 2026, our featured marque is the Euro tuner car. Since the dawn of the auto industry, we’ve been trying to make cars faster, handle better and stop shorter. In Europe, “tuning” was about approximating the look and performance of road racers. In 1946 two early post-war tuning shops were founded: Germany’s Oettinger focused on VW Beetles and France’s Gordini on Renaults. Both are still around today, and EURO Auto Festival is celebrating the 70th anniversary of the oldest post war European tuners.
European tuner houses push the envelope of performance and aesthetics so hard and successfully that the marques of their focus frequently hired them, partnered with them, and even acquired them. Examples include Abarth (Fiat), AMG (Mercedes) and Alpina (BMW).
The humble beginning of working with Minis, Fiat 500s, Beetles and 2002s evolved to creating record-setting supercars. Today, every European marque has at least one dedicated aftermarket tuner, and some, like Porsche, have dozens.
Join us at Euro 2026 and see these storied Euro tuner cars, as well as classic European cars from the past 70-80 years.
Our 2-wheeled brothers and sisters are welcome to join us at Euro Auto Festival 2026. Every year, dozens of motorcycles are displayed on the show field, and we’d love to grow that number for 2026. Join us!
Motos welcome!
Show schedule
9am–2pm
Upstate Grand Tour
Enjoy a spring drive through South Carolina’s stunning mountain roads in sleek European sports cars.
Friday, April 10
7pm
Rhythm & Roots VIP party
Join us at Hotel Hartness with an exclusive performance by Rhythm Jab. Southern roots meets European car culture, with chef-crafted food and drinks.
7am
Morning Shift
Get exclusive access to see hundreds of European cars roll into the Euro Auto Festival with coffee & mimosas.
Saturday, April 11
10am–4pm
Euro Auto Festival 2026:
Featured Marque Coming Soon
See the east coast's premier all-European automotive event with hundreds of classic and modern European vehicles, including dozens of Euro tuners.
7pm
The Wine-Down: Sip and Savor
Join us for curated cocktails, bold bourbons, and wonderful wines at Hotel Hartness to wrap up the weekend.
Our classic car event returns once again to Hotel Hartness and the Hartness estate. The hotel has quickly established itself as the premier Southern Hospitality location, recently being named the #1 resort in South Carolina and #3 in the US. EURO will be situated among the stunning grounds and richly-defined community-focused legacy of the Hartness family estate. We are excited for you to experience EURO + Hartness.
Limited parking for Friday night and Saturday night VIP events is available at the Hartness Hotel.
NO parking for the Saturday auto festival is available on site, however. To provide the maximum display areas for the show, attendee parking is at the headquarters of Michelin North America. Shuttles run all day long, bringing visitors to the entrance to the event at the Hartness estate.
Location & parking
Tickets
Show your vehicle
All European cars and motorcycles are welcome to apply to exhibit at Euro Auto Festival 2026, with special consideration given to classic European cars and modern sports cars and supercars.
Frequently Asked Questions
-
The 2026 Euro Auto Festival classic car show is April 10 and 11, 2026, with the primary auto show event held on Saturday from 10am to 4pm.
-
The auto show is held in Greenville, SC at the Hartness Hotel and estate. Parking is off-site at the Michelin headquarters in Greenville.
-
For the Saturday auto festival, spectator parking is at the headquarters of Michelin North America, with constant shuttle service to the show field. Parking for Friday night and Saturday night events is available at Hotel Hartness. No Saturday parking is available at the hotel for spectators.
-
Well-behaved and leashed are allowed, but owners must keep pets away from cars at all times and clean up after them.
-
The Euro Auto Festival is held rain or shine.
-
Absolutely! If you have a European car or motorcycle from the past 130 years, we’d love to have you at the car show. And if you have a Euro tuner car or motorcycle, that’s even better! Apply to exhibit at this link.
Note: we reserve the right to limit certain models to ensure a broad representation of all European makes.
-
We believe passion for cars starts at a young age, so all ages are welcome at the Euro Auto Festival.
-
We welcome visitors of all abilities. However, due to the nature of the hilly show field, it may be challenging for some attendees. Keep in mind the ground may be soft and wheelchairs and other similar devices may have difficulty navigating the terrain.
-
We do not permit outside food or drink, other than water bottles. Reasonably priced food and drink will be available for purchase on site through our partners.
-
Yes, there will be portable toilets on the show field.
-
Please do! We love to see you capture the event from your perspective – and please tag us at @euroautofestival.
Please note that no drone photo / video is allowed. Violation of this policy will result in immediate police and FAA action.
-
To protect the exhibiting cars and spectators, no drone photography is allowed without express written permission from the show organizers.
Thanks to our sponsors
2026 designated charity
Ronald McDonald House Charities of the Carolinas
Once again, we are proud to name RMHCC as our designated charity. We’re proud of our partnership and our impact on nearly 4800 families, totalling $1.5 million in savings for them.
