EURO is the quintessential all-European auto festival on the East Coast. Now in its 24th year, the festival attracts over 400 European cars from all over the country. The event is held in Greenville, South Carolina (in the foothills of the Blue Ridge Mountains) where thousands of spectators come from far and wide to get a glimpse of the finest and most-diverse auto lineup.


The Venue

EURO is held at The Preserve at Verdae, which provides a user-friendly, picturesque golf course backdrop. The combination of rolling fairways and rolling automotive history is simply breathtaking. Whether you’re a lifelong car junkie or just looking for something to do on a Saturday, EURO will not disappoint.

Throughout the course, you’ll see dozens of makes of cars… some so rare that they only make public appearances a few times a year. Others are familiar makes that bring back memories and inspire new ones. In addition to cars, show-goers can experience European food and culture, as well as automotive-related merchandise and souvenirs.

The Preserve at Verdae is at Embassy Suites hotel. Make reservations for your stay at the hotel using this link to receive our event room rate.

Featured Auto

This year, EURO is celebrating “Bentley: The Centenary”. If you’re an admirer, do what you must to make sure you’re in Greenville on October 19th, 2019.

Host Hotel

If you’re coming into town for EURO, we’re pleased to say that we’re partnered with Embassy Suites at Verdae. The hotel is within walking distance of the golf course and offers discounts to EURO attendees.


Admission to the public is $10.00 online and $15.00 at the gate. This ticket includes parking and a shuttle to the event. General admission tickets will soon be available here.

Vehicle registration and tickets to EURO-related banquets and tours are available here.


None of this would be possible without our sponsors. So please visit their page and find opportunities to do business with them. If you are interested in becoming a sponsor for our 2019 festival, please fill out the form here.

EURO Board

EURO is managed by an all-volunteer board of car lovers. The board includes auto industry veterans, motorsport professionals, event/logistics experts, auto show founders and even a Chief Class Judge for the Pebble Beach Concours d’Elegance. If you would like to volunteer to get involved, click here.


Stay informed on all the latest EURO Auto Festival news and events. We send updates as appropriate (we promise not to bombard you with emails). Subscribe to our newsletter here.

Contact Us

If you need more information, feel free to contact us here.