Euro Auto Festival

The East Coast's Premier European Auto Show

EURO Auto Festival

October 21, 2017

EURO is arguably the most important all-European auto festivals on the East Coast. Now in its 22nd year, the festival attracts well over 400 European cars from all over the country. The event is held in Greenville, South Carolina (which is in the foothills of the Blue Ridge Mountains) and thousands of spectators come from far and wide to get a glimpse of one of the finest and most-diverse auto lineups anywhere.

The Venue

EURO is held at The Preserve at Verdae, which provides a user-friendly, picturesque golf course backdrop. The combination of rolling fairways and rolling automotive history is simply breathtaking. Whether you’re a lifelong car junkie or just looking for something to do on a Saturday, EURO will not disappoint.

Throughout the course, you’ll see dozens of makes of cars…some so rare that they only make public appearances a few times a year. Others are familiar makes that bring back memories and inspire new ones. In addition to cars, show-goers can experience European food and culture as well as automotive-related merchandise and souvenirs.


This year, EURO is celebrating all things Volkswagen. Whether it is a classic bus full of patina, an original Bruce Meyers creation, a fully restored split window, or the newest Type R we are looking forward to showcasing your beauty. If you have one, bring it. If you’re an admirer, do what you must to make sure you’re in Greenville on October 21st , 2017.


Admission to the public is $10.00 online and $15.00 at the gate. This ticket includes parking and a shuttle to the event. Purchase tickets here.

To register your vehicle or to get tickets to EURO-related banquets and tours, click here.

Host Hotel

If you’re coming into town for EURO, we’re pleased to say that we’re partnered with Embassy Suites at Verdae. The hotel is within walking distance of the golf course and offers discounts to EURO attendees.

Charity Organization

EURO Auto Festival is proud to support Ronald McDonald Charities of the Carolinas. For 25 years, the Ronald McDonald House in Greenville has been a home for critically ill or injured children and their families, providing hope, encouragement and comfort when they need it most.


None of this would be possible without our sponsors. So please visit their page and find opportunities to do business with them. If you are interested in becoming a sponsor, please fill out the form here.


Do you have something to offer EURO attendees? Then The EURO Market is for you. The EURO Market is our vendor village and whether you're selling classic sheet metal, vintage literature, or you just want some exposure for your club or brand, it's the place to be. Click here for Vendor opportunities.

EURO Board

EURO is managed by an all-volunteer board of car lovers. The board includes auto industry veterans, motorsport professionals, event/logistics experts, auto show founders and even a Chief Class Judge for the Pebble Beach Concours d’Elegance. If you would like to volunteer to get involved, click here.


Stay informed on all the latest EURO Auto Festival news and events. We send updates as appropriate (we promise not to bombard you with emails). Subscribe to our newsletter here.

Contact Us

If you need more information, feel free to contact us here.